Pengaruh Diferensiasi Produk terhadap Kepuasan Konsumen Pada Rumah Bolen Si Teteh Paciran Lamongan (Artikel)

Suyitno, Suyitno and Mega Barokatul, Fajri and Haziqoh Sania, Izyany (2024) Pengaruh Diferensiasi Produk terhadap Kepuasan Konsumen Pada Rumah Bolen Si Teteh Paciran Lamongan (Artikel). [Experiment]

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Abstraksi

Abstract Introduction: This study aims determine whether there is an effect of product differentiation on consumer satisfaction at the home of Bolen Si Teteh Paciran Lamongan. Method: The method used in this research is sampling technique used was a simple random sampling technique, namely taking samples from the population at random without regard to the existing strata in the population. Finding/Results: The results of the R2 correlation test are known that the R Square results are 0.481. This means that the contribution of the independent variable to the dependent variable is 48.1% while the remaining 51.9% is influenced by other variables not included in this study.

Item Type:	Experiment
Uncontrolled Keywords:	Product Differentiation, Consumer Satisfaction.
Subjects:	Fakultas Ekonomi dan Bisnis > S1 Akuntansi Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis > S1 Akuntansi
Divisions:	Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis > S1 Akuntansi Fakultas Ekonomi dan Bisnis > S1 Akuntansi
Depositing User:	Admin 1 umla
Date Deposited:	10 Jul 2024 02:51
Last Modified:	10 Jul 2024 02:51
URI:	http://repository.umla.ac.id/id/eprint/4459

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