The Influence of Packaging and Product Quality on Consumer Purchase Interest of Indomie Brand Instant Noodles in Sedayulawas Lamongan (Artikel)

Suyitno, Suyitno and Mega Barokatul, Fajri (2024) The Influence of Packaging and Product Quality on Consumer Purchase Interest of Indomie Brand Instant Noodles in Sedayulawas Lamongan (Artikel). [Experiment]

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Abstraksi

Abstract Introduction: This study aims to describe the level of influence of packaging and product quality on consumer buying interest in Indomie brand instant noodles in Sedayulawas Lamongan. Method: This study uses quantitative research methods using survey methods through questionnaires as an instrument to obtain data. Questionnaires are made in google form and in printed form, then distributed online and offline (face to face). Finding/Results: The results of this study indicate that the coefficient of determination (R2) is 0.373 (37.3%), meaning that the magnitude of the influence of the packaging variable (X1) and product quality (X2) on consumer buying interest (Y) is 37.3% and the rest is 62. ,7% influenced by other variables not proposed in this study.

Item Type:	Experiment
Uncontrolled Keywords:	Packaging; Product quality; Consumer buying interest
Subjects:	Fakultas Ekonomi dan Bisnis > S1 Akuntansi Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis > S1 Akuntansi
Divisions:	Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis > S1 Akuntansi Fakultas Ekonomi dan Bisnis > S1 Akuntansi
Depositing User:	Admin 1 umla
Date Deposited:	10 Jul 2024 02:07
Last Modified:	10 Jul 2024 02:07
URI:	http://repository.umla.ac.id/id/eprint/4455

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