PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI MINIMARKET

Wibowo, Rudi (2021) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI MINIMARKET. Fakultas Ekonomi dan Bisnis, Ecopreneur.12.

[img] Text
Turnitin_Ecopreneur-12.pdf.pdf
Download (4MB)
Official URL: https://repository.umla.ac.id

Abstraksi

Abstract This study aimed to find out about the effect of price, product quality, and service quality on purchasing decisions. This research was conducted in Annisa minimarket, Suwaluh Village, Balongbendo District, Sidoarjo Regency by interviewing 60 respondents. Samples were taken using the Accidental Sampling technique. This research was processed using the SPSS (Statistical Package for Social Sciences) program for windows V.22. From the results of this study, it is known that the regression equation Y = 0.733 + 0.003X1 + 0.269X2 + 0.548X3. From the statistical analysis data results, the indicators in this study are said to be valid and reliable. The variable with the most dominant influence is the service quality variable with a regression coefficient of 0.548. Simultaneously, the variable that has the smallest influence is the price variable with a regression coefficient of 0.003. The author's suggestion is to look at the lowest factor of this study. To correct any deficiencies by paying attention to the variables and indicators used that might influence this study's results. Keywords: Price, Product Quality, Service Quality, Purchasing Decision

Item Type: Other
Uncontrolled Keywords: Harga, Kualitas produk, Kualitas Pelayanan, Keputusan Pembelian
Subjects: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis > S1 Manajemen
Divisions: Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis > S1 Manajemen
Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Dosen Rudi Wibowo
Date Deposited: 20 Feb 2024 09:11
Last Modified: 20 Feb 2024 09:11
URI: http://repository.umla.ac.id/id/eprint/3762

Actions (login required)

View Item View Item
UMLA Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.