Wibowo, Rudi (2021) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI MINIMARKET. Ecopreneur. 12, 4 (1). pp. 30-52. ISSN 2615-6237
Text
Ecopreneur-12.pdf Download (447kB) |
Abstraksi
Abstract This study aimed to find out about the effect of price, product quality, and service quality on purchasing decisions. This research was conducted in Annisa minimarket, Suwaluh Village, Balongbendo District, Sidoarjo Regency by interviewing 60 respondents. Samples were taken using the Accidental Sampling technique. This research was processed using the SPSS (Statistical Package for Social Sciences) program for windows V.22. From the results of this study, it is known that the regression equation Y = 0.733 + 0.003X1 + 0.269X2 + 0.548X3. From the statistical analysis data results, the indicators in this study are said to be valid and reliable. The variable with the most dominant influence is the service quality variable with a regression coefficient of 0.548. Simultaneously, the variable that has the smallest influence is the price variable with a regression coefficient of 0.003. The author's suggestion is to look at the lowest factor of this study. To correct any deficiencies by paying attention to the variables and indicators used that might influence this study's results. Keywords: Price, Product Quality, Service Quality, Purchasing Decision
Item Type: | Article |
---|---|
Uncontrolled Keywords: | Price, Product Quality, Service Quality, Purchasing Decision |
Subjects: | Fakultas Ekonomi dan Bisnis > S1 Manajemen Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis > S1 Manajemen |
Divisions: | Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis > S1 Manajemen Fakultas Ekonomi dan Bisnis > S1 Manajemen |
Depositing User: | Dosen Rudi Wibowo |
Date Deposited: | 20 Feb 2024 06:46 |
Last Modified: | 20 Feb 2024 06:46 |
URI: | http://repository.umla.ac.id/id/eprint/3760 |
Actions (login required)
View Item |