Consumer Satisfavtion Based on Application of Business Ethics (Study on Coolpad Smartphone Consumers in Arosbaya District on Bangkalan City)

Rosiawan, Rizky Wahyudha (2020) Consumer Satisfavtion Based on Application of Business Ethics (Study on Coolpad Smartphone Consumers in Arosbaya District on Bangkalan City). Journal of Economics, Management, and Business Research (JEMBER), 1 (2). pp. 121-131. ISSN 2646-1106

[img] Text
Jurnal_1.docx.pdf
Download (2MB)

Abstraksi

This study was conducted on coolpad smartphone consumers in Arosbaya District with the number of samples in this study were 75 respondents. To test the relationship between the application of business ethics which includes honesty, fairness, and trust in coolpad smartphone consumer satisfaction in Arosbaya District using Regression Analysis with Windows version 16 of the Statistical Package for the Social Science (SPSS). This study shows that Business Ethics Principles influence coolpad smartphone consumer satisfaction in arosbaya district. Based on the t-test, partially business ethics consisting of honesty, fairness, and trust affect coolpad smartphone consumer satisfaction in arosbaya district and honesty has a greater effect on coolpad smartphone consumer satisfaction in arosbaya district than honesty and trust.

Item Type: Article
Uncontrolled Keywords: Business Ethics, Honesty, Justice, Trust, Customer Satisfaction
Subjects: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Dosen rizky wahyudha rosiawan
Date Deposited: 23 May 2023 01:46
Last Modified: 23 May 2023 01:46
URI: http://repository.umla.ac.id/id/eprint/2908

Actions (login required)

View Item View Item
UMLA Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.