Consumer Satisfaction Based on Application of Business Ethics (Study on Coolpad Smartphone Consumers in Arosbaya District on Bangkalan City)

Rosiawan, Rizky Wahyudha and Assadam, Elvina and Fajri, Mega Barokatul (2022) Consumer Satisfaction Based on Application of Business Ethics (Study on Coolpad Smartphone Consumers in Arosbaya District on Bangkalan City). Journal of Economics, Management, and Business Research, Universitas Muhammadiyah Lamongan.

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Abstraksi

This study was conducted on coolpad smartphone consumers in Arosbaya District with the number of samples in this study were 75 respondents. To test the relationship between the application of business ethics which includes honesty, fairness, and trust in coolpad smartphone consumer satisfaction in Arosbaya District using Regression Analysis with Windows version 16 of the Statistical Package for the Social Science (SPSS). This study shows that Business Ethics Principles influence coolpad smartphone consumer satisfaction in arosbaya district. Based on the t-test, partially business ethics consisting of honesty, fairness, and trust affect coolpad smartphone consumer satisfaction in arosbaya district and honesty has a greater effect on coolpad smartphone consumer satisfaction in arosbaya district than honesty and trust. Keywords: Business Ethics, Honesty, Justice, Trust, Customer Satisfaction

Item Type:	Other
Subjects:	Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis Fakultas Ekonomi dan Bisnis > S1 Manajemen Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis > S1 Manajemen
Divisions:	Universitas Muhammadiyah Lamongan > Fakultas Ekonomi dan Bisnis > S1 Manajemen Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	Dosen Rizky Wahyuda Rosiawan
Date Deposited:	13 Dec 2022 02:20
Last Modified:	13 Dec 2022 02:20
URI:	http://repository.umla.ac.id/id/eprint/2114

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